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MAJOR(R)KHALID NASR
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MAJOR(R)KHALID NASR


Number of posts : 16
Age : 74
Location : LAHORE ,PAKISTAN
Registration date : 2007-11-29

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PostSubject: CUSTOMER   CUSTOMER Icon_minitimeThu Mar 06, 2008 2:41 am

January 28, 2008
Fortune Favors the Brave
Boldness is a necessary part of courage but it must be a boldness based on an intelligent assessment of the potential risks and rew ards.
Boldness is a necessary part of courage but it must be a boldness based on an intelligent assessment of the potential risks and rewards. The wonderful nature of boldness is that, properly directed, it builds the habit of courage in the person who practices it.

Act Boldly in Every Situation
In my experience, any virtue translated into action leads almost invariably to positive results. This applies to integrity, persistence, courtesy, love and courage. I've always liked the advice of an old man to his grandson. "Act boldly and unseen forces will come to your aid."

Take a Leap of Faith
Perhaps the most obviously important part of courage is the courage to step out in the face of uncertainty. Every great venture in the history of man has begun with faith and a giant leap into the unknown.

General Douglas MacArthur said, "There is no security in life, only opportunity." The creed of Frederick The Great, one of history's most successful leaders was, "Audacity, audacity-always audacity."

Launch With No Guarantees
A 12-year study of successful entrepreneurs conducted by Babson College concluded that the only thing they had in common was the willingness to launch, to step out in faith. Once they had started, they learned the lessons they needed to succeed. Many of them ending up successful in completely different businesses from where they started.

Dare to Go Forward
Dare to go forward. Successful companies are invariably those that continue to research, develop, experiment and introduce new products and services - even during the deepest recessions. Successful executives are those who are continually stretching themselves to move out of the comfort zone, to face the twin fears of failure and rejection and to move forward in spite of them.

Action Exercises
Here are two ways to develop greater boldness in your work and personal life.

First, just do it! Step out in faith! If you think of some action you can take to improve your life, give it a try. You may be surprised.

Second, when in doubt, act with audacity. Audacity may get you into trouble but even more audacity will get you out.






January 28, 2008
Consider the Consequences
The mark of the superior thinker is his or her ability to accurately predict the consequences of doing or not doing something.
The mark of the superior thinker is his or her ability to accurately predict the consequences of doing or not doing something. The potential consequences of any task or activity are the key determinants of how important it really is to you and to your company. This way of evaluating the significance of a task is how you determine what your next frog really is.

Long Time Perspective
Doctor Edward Banfield of Harvard University, after more than 50 years of research, concluded that "long-time perspective" is the most accurate single predictor of upward social and economic mobility in America. Long time perspective turns out to be more important than family background, education, race, intelligence, connections or virtually any other single factor in determining your success in life and at work.

Your attitude toward time, your "time horizon," has an enormous impact on your behavior and your choices. People who take the long view of their lives and careers always seem to make much better decisions about their time and activities than people who give very little thought to the future.

Think About Your Future
Successful people have a clear future orientation. They think five, ten and twenty years out into the future. They analyze their choices and behaviors in the present to make sure that they are consistent with the long-term future that they desire.

In your work, having a clear idea of what is really important to you in the long-term makes it much easier for you to make better decisions about your priorities in the short-term.

Determine the Consequences
By definition, something that is important has long-term potential consequences. Something that is unimportant has few or no long-term potential consequences. Before starting on anything, you should always ask yourself, "What are the potential consequences of doing or not doing this task?"

The clearer you are about your future intentions, the greater influence that clarity will have on what you do in the moment. With a clear long-term vision, you are much more capable of evaluating an activity in the present and to assure that it is consistent with where you truly want to end up.

Make It A Top Priority
If there is a task or activity with large potential positive consequences, make it a top priority and get started on it immediately. If there is something that can have large potential negative consequences if it is not done quickly and well, that becomes a top priority as well. Whatever your frog is, resolve to gulp it down first thing.

Keep Motivated
Motivation requires motive. The greater the positive potential impact that an action or behavior of yours can have on your life, once you define it clearly, the more motivated you will be to overcome procrastination and get it done quickly.

Thinking continually about the potential consequences of your choices, decisions and behaviors is one of the very best ways to determine you true priorities in your work and personal life.

Action Exercises
Review your list of tasks, activities and projects regularly. Continually ask yourself, "Which one project or activity, if I did it in an excellent and timely fashion, would have the greatest positive impact on my life?"

Whatever it is that can help you the most, set it as a goal, make a plan to achieve it and go to work on your plan immediately. Remember the wonderful words of Goethe, "Just begin and the mind grows heated; continue, and the task will be completed!"












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January 07, 2008
Kick Open the Doors
Anyone who does a great job consistently, over and over, kicks open the doors of opportunity in all directions.
Anyone who does a great job consistently, over and over, kicks open the doors of opportunity in all directions. Such a person will be hired, paid well, promoted, advanced and given additional responsibilities because there are so few of them.

Make a Decision Today
You can put your life and career into an upward trajectory by making the decision, today, that you are going to become one of the best time managers in your field. And in this session, you will learn how to do it.

Benjamin Franklin once wrote, "Dost thou love life? Then do not squander time, for that's the stuff life is made of."

Exploit Your Most Precious Resource
Time is your most precious resource. It is all you really have. It is your life. As long as you have lots of time, you can do almost anything. But if your time is cut off for any reason, all of your possibilities are cut off as well.

Queen Elizabeth I of England was one of the richest women in the world. She owned half the country. Yet, when she was on her deathbed, she turned to her doctor and said, "I would give all I have for a few more minutes of time."

Start This Very Minute
The time for you and I to begin to appreciate how valuable and precious each minute is, is right now, not a later time when our minutes and hours are draining away.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, resolve to become an expert at time management. Work on becoming more efficient every day.

Second, ask "Why am I on the payroll?" Whatever your answer to this question, work on it all day long.






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January 04, 2008
Customers for Life

What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, "To make a profit."

The Real Purpose of A Business
But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

Why Businesses Fail
According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales.

So your company's job is to create and keep a customer, and your job is exactly the same. Remember, no matter what your official title is, you are a salesperson for yourself and your company. And the best way to increase your value as a salesperson is to build your customer base.

Why Businesses Succeed
The two most important words to keep in mind in developing a successful customer base are Positioning and Differentiation.

Positioning refers to the way your customers think and talk about you and your company when you are not there. The position that you hold in the customer's mind determines all of his reactions and interactions with you. Your position determines whether or not your customer buys, whether he buys again and whether he refers others to you. Everything that you do with regard to your customer affects the way your customer thinks about you.

The Key to Competitive Advantage
Differentiation refers to your ability to separate yourself and your product or service from that of your competitors. And it is the key to building and maintaining a competitive advantage. This is the advantage that you and your company have over your competitors in the same marketplace - the unique and special benefits that no one else can give your customer.

Select Your Customers Carefully
When you begin to think about acquiring and keeping customers for life, you need to think about the particular types of customers for whom your competitive advantage is so important that they would be poorly served by using anyone else's product. You need to then emphasize again and again that the special features and benefits you offer are so important that they should not even think of going somewhere else. If, for any reason, you fail to do this, you may lose the customer and all the work you've done in building that relationship in the first place.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, determine exactly what your current positioning is today with your customers. How do they think about you and what do they say? How could you improve your positioning?

Second, determine your exact competitive advantage, your area of superiority in what you do. How can you increase in your area of excellence and then convey it better to your customers?










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January 04, 2008
Two Key Questions for Maximum Effectiveness
There are two questions that you can ask on a regular basis to keep yourself focused on getting your most important tasks completed on schedule.
There are two questions that you can ask on a regular basis to keep yourself focused on getting your most important tasks completed on schedule. The first question is "What are my highest value activities?"

Put another way, what are the most important tasks you have to complete to make the greatest contribution to your organization? To your family? To your life in general?

Think it Through Carefully
This is one of the most important questions you can ask and answer. What are your highest value activities? First, think this through for yourself. Then, ask your boss. Ask your coworkers and subordinates. Ask your friends and family. Like focusing the lens of a camera, you must be crystal clear about your highest value activities before you begin work.

Keep Yourself Focused
The second question you can ask continually is, "What can I and only I do, that if done well, will make a real difference?"

This question comes from Peter Drucker, the management guru. It is one of the best of all questions for achieving personal effectiveness. What can you, and only you do, that if done well, can make a real difference?

This is something that only you can do. If you don't do it, it won't be done by someone else. But if you do it, and you do it well, it can really make a difference to your life and your career. What is your answer to this question?

Every hour of every day, you can ask yourself this question and there will be a specific answer. Your job is to be clear about the answer and then to start and work on this task before anything else.

Action Exercises
Here are two things you can do immediately to put these ideas into action.

First, make a list of everything you do at work and then select your most valuable tasks from that list.

Second, resolve to start in on your highest value task and stay at it until it is 100% compllete.
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